Cause Marketing Partnerships

Cause marketing partnerships enable donors to combine product or service sales with a philanthropic component. A commitment has been made by the partners below to donate a portion or percent of sales to Blessings in a Backpack for a specific period of time or on an ongoing basis. Together with your support, we can feed more kids!

Note: Often, a business will select Blessings in a Backpack as the beneficiary of a “give back” promotion for their business reasons, and we thank them for their meaningful and generous support! However, due to the number of “give back” promotions with no partnership aspect to them, Blessings is not able to recognize all of those promotions on this page. If you’re a business interested in becoming an official cause-marketing partner, please fill out the form below.

Current Campaigns

Von Maur
Von Maur
Von Maur is donating the net proceeds from the 2022 C.J. Teddy Bear to Blessings in a Backpack.
Advanced Theraceuticals
Advanced Theraceuticals
Advanced Theraceuticals is donating a portion of sales from every bottle sold across their entire product line.
Martin’s Potato Rolls and Bread
Martin’s Potato Rolls and Bread
Martin’s Potato Rolls and Bread is searching for their Lunchbox Sidekicks! From now through September 25, fill out the form on their website telling Martin's which items you (or a family member) love to see in your lunchbox. Just by sharing your opinion, you’ll be helping to fight childhood hunger! For each nomination received, Martin’s will donate $5 to Blessings in a Backpack (up to $20,000 in total).
Bloomin Socks
Bloomin Socks
Support Blessings in a Backpack and help feed the kids with the purchase of Bloomin Socks. Two Blessings in a Backpack designs are currently available.
More Than a Backpack
More Than a Backpack
Following a successful cause-marketing campaign resulting in $10,000 to help feed kids that Blessings serves, More Than a Backpack will continue donating $1 for each backpack sold on its website.
Pura Vida Charity Bracelets
Pura Vida Charity Bracelets
25% of the purchase price from the sale of the Pura Vida Blessings in a Backpack bracelets will be donated to Blessings in a Backpack.
Partake Foods
Partake Foods
Purchases of Partake Foods help feed kids that Blessings serves with donations that the company makes. Their products can be purchased in Target, Wegman’s, and Whole Foods Market, among other stores.
CLOZTALK
CLOZTALK
Blessings in a Backpack has added an extra, easy and cost effective way to purchase Blessings merchandise. We are working with Cloztalk, who raises awareness for 501(c) nonprofits, at no cost to the nonprofit. CLOZTALK produces cool, high-quality, charity-branded apparel and handles all online orders, so the nonprofit can focus its people and resources on serving its mission.
Name Bubbles
Name Bubbles
Name Bubbles will be giving Blessings in a Backpack $1 for every School Labels Pack purchased. With each Name Bubbles School Labels Pack purchased July to September 2022, a portion of the proceeds will go to Blessings in a Backpack. The goal is to give a minimum gift of $10,000 to help provide meals for children who may not have food on the weekends.
Vera Bradley
Vera Bradley
Vera Bradley is helping feed the kids this weekend (and you can too!) Get an exclusive Vera Bradley Backpack Bag Charm FREE with your donation of $10 or more to Blessings in a Backpack — while supplies last! Offer ends September 30, 2022.
Thank you to these cause-marketing partners who helped raise $25,000 or more in support of Blessings in a Backpack's mission!

Past Campaigns

Alex and Ani
Alex and Ani
Blessings in a Backpack was an Alex and Ani CHARITY BY DESIGN partner from 2011–2019. In that time, Alex and Ani donated the proceeds from five bangle designs, more than $1 million, to help Blessings in a Backpack feed kids on the weekends.
Fabletics
Fabletics
Fabletics donated 100% of its net profits from the children’s clothing collection during May 2020 to Blessings in a Backpack.
Kingmade Jerky
Kingmade Jerky
Kingmade Jerky donated 20% of its profits to Blessings in a Backpack during a spring 2020 campaign and donated $100,000 worth of product to select Blessings programs nationwide.
Ciccio Restaurant Group
Ciccio Restaurant Group
Guest donations with corporate match at stores in Greater Tampa and central and Southern Florida during the 2019 back-to-school season.
KFC
KFC
KFC
For every chicken sandwich sold on Giving Tuesday, November 30, including KFC chicken sandwich meals, KFC will donate $1 to Blessings in a Backpack, with a minimum donation of $250,000 and a maximum donation of $300,000.
Vera Bradley
Vera Bradley
Customers received a free Vera Bradley Mini Backpack Keychain with a minimum donation of $10 during the 2019 back-to-school season, with a total donation of $136,000. Vera Bradley also donated 75,000 backpacks to Blessings in a Backpack programs during the 2018 and 2019 back-to-school campaigns, paired with partnerships with professional athletes, musicians, actors, and influencers.
Fabletics
Fabletics
Fabletics will donate 100% of its net profits from the children’s clothing collection, up to $50,000, through May 31, 2021 to Blessings in a Backpack.
KKW Fragrance
KKW Fragrance
KKW Fragrance donated 20% of its profits through in spring 2020 to Blessings in a Backpack.
Vitamin Shoppe
Vitamin Shoppe
Vitamin Shoppe donated $5 for every social media post on National Keto Day on January 5, 2019, and 2020, with a combined total donation of $50,000.

Partner With Us!

Thank you for your interest in becoming an official cause-marketing partner of Blessings in a Backpack!

We look forward to learning about your business and how we can work together to benefit your brand while raising money to help provide food for children in America who might otherwise go hungry. Fill out the form below to get started, and someone from the Blessings team will be in touch soon.

    I'm Interested In Becoming a Blessings in a Backpack Cause Marketing Partner!

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